Audiences and Institutions Essay

Assess the importance of marketing in the media area you have studied 

Gavin Orefice Period 5

When it comes to the media area, “film,” marketing is a very essential element to any film's production process. Without marketing, there would be no possible way for the outside world to be informed about a movie being released. Therefore, marketing is more beneficial to the film area of media because it allows movie corporations/companies to promote their media ideas in several ways before officially releasing movies and it allows them to get an idea of how successful their movie will be and how much money it will possibly make them. 

    To begin, marketing is extremely essential to media corporations/companies because it helps them draw attention to their film through promotion and publicity. Considering that technology has evolved drastically, it has ultimately become easier for movie companies to promote their films. For example, a mobile game for the movie, "Black Panther," which included its main actor, Chadwick Boseman, was created  by Marvel Studios in order to help promote the movie. Although this form of digital marketing may not have been as effective as Black Panther's "fashion week"(which exposed some of the costumes that some of the actors would be wearing in the film), promoting a huge franchise through a mobile app shows the several ways movie corporations can market their movies.  To go further, "Jurassic World" primarily promoted their film through posters, some deemed "limited edition." This allowed their audiences  to grasp a feel of how the movie would be, as well as allow the internet to spread their opinions about their first glimpses of the movie. Even though this form of marketing may have had a different approach, all film corporations and companies all have the same goal: providing their audiences with an intriguing view of their film. 

    Marketing is also essential to the success of movie corporations/companies because it provides them with a view of how the movie will end up doing online, in movies, etc. when officially distributed. This is important when it comes to the production process because it determines the profit/income that will totally accumulate. For example, before the movie was officially released in theaters, “Guardians of the Galaxy” cross promoted/partnered with the “Monopoly” to create a Marvel themed board game. This allowed Marvel to easily promote the ideas of their movie as well as sell merchandise. In fact, the movie ended up being ranked #1 in theaters, accumulating only a domestic income of 389,813,101 US dollars, 146, 510,104 US dollars on just its opening weekend. This proves how marketing can shape the future success of a simple media idea. Marketing also played a key role in the conclusion of the movie, “Fast & Furious 7.” Because one of their main actors, Paul Walker, died in the middle of their film-making in a car crash, their production process was delayed and the release of the movie was questionable. They therefore had to find ways to create a Paul Walker that their audiences could entirely feel/imagine. A song by Charlie Puth and Wiz Khalifa was created for Paul Walker and in fact helped draw a lot of attention to the movie when it was finally released in theaters and distributed on DVD and blu ray. These are prime examples of how important marketing is when it comes to the success of a movie, or if the movie company or corporation should release it. 

    To recapitulate, marketing is very beneficial to the success of movie companies because it allows them to promote their film before its release and provides them feedback on how their movie will do when it's distributed. Whether it be done through cross promotion, on social media, through merchandise, or directly through the internet, all movie companies are using marketing in very similar ways. Although they may not be the exact same, they are proven to be ultimately effective as they have made several different movie corporations billions of dollars. 

Extract Essay: 24

Title of Extract: 24                                                                                               Gavin Orefice Period 5

This extract of the TV show, 24, revolves around the interrogation of the criminal, Nina. Considering she is a female and her interrogator is a male, an ironic, but intense mood is created within the audience. As the man tries to get the woman to reveal information, he grows angry as she continues to try and manipulate him. Knowing that there is a time bomb in play, he acts unprofessionally out of emotion and attacks the criminal. Thus, the director was trying to show the audience that patience and professionalism can be hard to maintain in tight and stressful situations. He uses several different editing techniques, non-diegetic sounds, and a variety of different shots to do this. 

In the beginning of the extract, the director mainly focuses on establishing the situation of the scene. As the male interrogator opens the door, close ups of both characters are used to not only reveal them but to establish the situation's intensity. While the male looks angry and serious, the female criminal looks rather comfortable and relaxed. This helps to create a noticeable contrast between both characters as well as evoke uncertainty within the audience (as it is unusual that there is a female criminal). Before any words are spoken, a zoom in is used to capture a shot of a camera in the back of the interrogation room. Not only does this also help to establish the situation of the scene, it lets the audience know that the interrogation is being supervised. A jump cut that reveals an office scene and the interrogators fellow crew members (who look rather worried) lets the audience know that the investigation is quite serious. After the characters were done giving one another mean stares, words were finally spoken. The sound of the female criminal's voice helped to create a shift in the audience's view of the scene because it confirms that the mastermind is a girl; her words reveal that she has planted a bomb somewhere which adds to the intensity of the situation and the suspense in the audience. An eye-line match between the female criminal and a ticking clock (the sound is non-diegetic) helps  build the suspense and intensity by showing the audience that the interrogators are pressed for time and that their patience is running out. 

As the extract moves along, dialogue, followed by over the shoulder shots are used to reveal the character's conversation as well as their moods. The female criminal does not want to give the interrogator anything she knows. Instead, she tries to take control of the situation by telling the interrogator that she will help stop the timebomb if the investigation team can fly her to Vecilia. The interrogator doesn't buy into it, so she tries to convince him by implying that it is of her best interest to stop the bomb. This seems to make the interrogator even more angry, and a close up of his angry face followed by a series of jump cuts of the interrogator flipping the desk in the room are used to intensify the situation. The interrogator gets up in the female criminal's face and as soon as this happens, the extract turns to the office, where close ups of two characters in professional/formal attire reveal that they are worried that the interrogation may grow out of hand. An eerie, rather uncertain score is also made present when the scene shifts to the office, contributing to the suspense of this part of the extract as well as the undergoing idea that time is running out. 

After the extract shifts back to the interrogation room, the score begins to grow deeper and louder, intensifying the situation as the two characters continue to stare at one another and exchange small words. As the score begins to create more suspense, a close up of the male interrogator reveals that he is far from happy and a close up of the female criminal reveals her lack of seriousness. The female says: "I guess you'll just have to follow my lead." This set of words/dialogue helped to create a major shift in the extract. The suspense that was building finally broke through. The male interrogator had had enough and started choking the female criminal. The chains she is wearing helps to show that she is helpless in the situation. As soon as this happens, a split screen is used by the director to show the audience the office and the interrogation room at the same time. The investigation team is running down the halls of the office, revealing that they are going to separate the two characters and terminate the tension. Once the team appears, the split screen fades and the interrogator, Jack lets the criminal go. A deep, rather defeated score followed by a long shot of the female criminal (the first in the whole extract, the rest were close ups and mid shots) are used to suggest that the tables have flipped/turned. The interrogators' unprofessionalism and lack of patience with the criminal help to close out the extract by peaking its suspense and by consolidating the idea that the investigation is serious. 

To recapitulate, the director of this extract was trying to convey that professionalism and patience can be hard to maintain during stressful and tight situations. Considering that this episode revolves around getting the answer to the location of a timebomb, patience is a major theme. The intensity and suspense of this extract are made clear through the actions and expressions of the characters. The dark lighting and setting of the extract help build upon these themes by evoking emotions such as uncertainty into the audience. 

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